Entries in music (1)

Monday
Feb212011

Buying Your Way Backstage

Several times when I’ve bought tickets to concerts recently, I’ve noticed that the bands offer “Meet and Greet” packages; these usually cost ~$50 more than just admission to the concert (which is itself ~$50), and get you:

  • Entry to the show via name on doorlist, rather than a ticket
  • Personal Meet and Greet with $_BAND
  • 2 items signed
  • Souvenir tour laminate
  • Official tour poster
  • Priority Entry

From an economist’s perspective, this is a fairly sensible idea: the people who will want these things – colloquially “hardcore” fans – have an increased willingness to pay relative to the rest of the public, and insituting a tiered pricing system is an excellent way for the band to capture more of this willingness to pay in the form of money.

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