Monday
Feb212011
Buying Your Way Backstage
MCJ Posted on Monday, February 21, 2011 at 20:40
Several times when I’ve bought tickets to concerts recently, I’ve noticed that the bands offer “Meet and Greet” packages; these usually cost ~$50 more than just admission to the concert (which is itself ~$50), and get you:
- Entry to the show via name on doorlist, rather than a ticket
- Personal Meet and Greet with $_BAND
- 2 items signed
- Souvenir tour laminate
- Official tour poster
- Priority Entry
From an economist’s perspective, this is a fairly sensible idea: the people who will want these things – colloquially “hardcore” fans – have an increased willingness to pay relative to the rest of the public, and insituting a tiered pricing system is an excellent way for the band to capture more of this willingness to pay in the form of money.